Whenever the word “self-made” is printed next to their names, social media is up in arms. To some, they’re emblems of consumerist capitalism gone awry. They’ve become symbols of powerful businesswomen, but also public punching bags whose lavish lives are so detached from reality, they get dragged on Twitter for celebrating turning 40 on a tropical island during the scarier days of the pandemic (as Kim did). They’re not just people anymore, nor are they even just celebrities: They’re so famous, they’ve changed fame. “It’s overwhelming when I think about it too much,” Kylie writes in an email, days after giving birth to her second child. As the third-most-popular person on Instagram, Kylie has a following of 315 million Netflix’s last reported global subscription base was 218 million. Individually, Kim, Kylie and Kendall each has more followers on Instagram than Netflix has subscribers. In total, the family has more than 1.7 billion followers across social media. Using internet math, the Kardashians are more popular than any network or streaming service. Kim stays for another shoot, leaving her office 11 hours later, around 7 p.m., to tuck her four kids into bed. When the shoot finishes, Kourtney changes out of her dress into a Kiss concert T-shirt Khloé puts on sunglasses, borrows Kim’s Balenciaga wrap and steps outside - where paparazzi are waiting - to head to a design meeting at her new mansion, which shares land with her mother, now her next-door neighbor. One foot away, a handler is holding a green crocodile Birkin bag that belongs to one of the women. “You’re doing amazing, sweetie,” Jenner says, casually quoting one of her own lines that’s been immortalized by memes. Jenner barely looks up from her phone to catch a glimpse of her daughter being photographed in a stretchy catsuit. “Wow, Khlo! Pretty cray-cray,” Jenner enthuses at our Variety photo shoot as Khloé walks out of hair and makeup. Witnessing the Kardashians in person, huddled at Kim’s pristine and sprawling new KKW Brands headquarters in Calabasas, Calif., is just like watching them on TV. In true Kardashian fashion, the series doesn’t hold back on delving into the real-life tabloid sagas, including Kim’s public divorce with Kanye West and her new relationship with “SNL” regular Pete Davidson. Visually, “The Kardashians” is presented more documentary style, with scene openers shot overhead with drones. Under the pact, Variety has learned, the streamer will be launching two seasons, 40 episodes total, of a reality series that feels like a premium version (read: more expensive) of “Keeping Up With the Kardashians.” The family also has an option for future projects within the Disney umbrella. What we didn’t know until now is what exactly the Kardashians - and “The Kardashians” - would look like at Hulu. The ink on the deal had barely dried in 2020 when the show was announced at Disney’s Investor Day the studio was trying to use the Kardashians’ notoriety to gin up interest in the streaming platform. And she’s about to deliver another bundle of joy: “The Kardashians,” which has been shrouded in secrecy, will arrive on Hulu on April 14, with the promise of making America’s reality TV royal family even more rich.
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